Nickelodeon, the number one entertainment brand for kids for a 38thstraight year, is making a concerted effort (in conjunction with the NFL) to prepare the next generation of football fans for Super Bowl LII. Through Sunday, Nickelodeon, Nicktoons and TeenNick will air specialty content and event coverage; including daily reports from various locations (Super Bowl Live, Super Bowl Experience etc.) and a Superstar Slime Showdown (Brees, Gurley and Deion Sanders will all participate). For those in Minnesota, Nick will have a 40×80 interactive destination (including 2 slime booths) at the NFL Experience celebrating current hits and classic series; there will also be a tailgate party for the kids.
Howie Long-Short: Viacom reported fiscal Q4 ’17 earnings back in November. Total revenue for the quarter was up 3% YOY to ($3.3 billion), with revenue for the company’s media sector (includes Nickelodeon + MTV, BET, CMT, VH1, Paramount Network, TV Land and Comedy Central) also up 3% YOY (to $2.55 billion). It wasn’t all good news though, VIAB reported a 3% decline in domestic affiliate revenue (to $948 million) and CFO Wade Davis predicted domestic affiliate revenue declines will continue through fiscal ’18; including a “high single-digit percentage decline” in ‘H1 and a “mid-single-digit percentage decline” in ‘H2. The company will release its next earnings report on February 8th.
Fan Marino: Last July, Nickelodeon held their 4th annual Kids’ Choice Sports Awards; with Russell Wilson hosting for a 3rd year in a row. Russell Westbrook (Clutch Player of the Year), Kevin Durant (Sickest Moves) and Wilson (King of Swag) were among the nights’ big winners. With ratings for NFL regular season games down 9.7% and playoff games seeing an even bigger drop, the NFL is wise to focus efforts on ensuring America’s youth remain immersed in the game.
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