Major League Baseball is not quite to the All-Star break yet, just one day after the Fourth, 25-year old Aaron Judge of the New York Yankees hit his 29th home run of the season. When you play for the Yankees you pass guys like Joe DiMaggio when you set new franchise records. DiMaggio hit 29 home runs in 138 games in 1936, Judge does it during the 82nd game eighty-one years later.

 

Major League Baseball often fails to leverage the true popularity of its young stars. Judge is 25, he plays for one of the most recognizable brands in professional sports. The NBA has figured out how to get a Steph Curry jersey on every 10 year old across the country, MLB should be no different for Judge.